The mass market is the leader of the fashion industry; they feed themselves from the creatives and talented ones all around the globe. The result is uniformity and sameness even through diversity of proposition.
This system has inspired us to fill in the gap between :
1. fast .vs. slow fashion
2. quantity .vs. quality
3. copy .vs. creativity.
Our goal is to reverse the tendency
- We take the basic pieces available on the market, transform it, and make it new.
- We eradicate a system based on collections and seasons.
Let’s transport yourself out of fashion (there is no trends), out of time (there is no collection) and out of a structure that no longer works.
« Rules are made to be broken »
Audrey Welles, head of Design department.
made in Paris.